About the Author
Charles Salisbury | Author, Speaker, & Investment Advisor
Charles Salisbury | Author of “The Incredible Investment Book” Series
Charles Salisbury is the author of “The Incredible Investment Book: Introducing America’s Number One Investment” book series. To date he has authored a total of five books, including “Living a Balanced Life.” He has been a radio show host, speaker, and seminar leader for over 1,000 seminars and has shared the stage with the likes of Zig Ziggler. Mr. Salisbury’s vast experience as a stockbroker and investment banker since 1974 have made him one of the most sought after consultants and advisers. Now, you too can benefit from his insight into the most effective way to invest in “The Number 1 Investment.“
Mr. Salisbury’s Early Career
In 1974, Chuck Salisbury left his real estate career in Springfield, Illinois and headed for a job with a municipal bond firm in Beverly Hills, located at 8665 Wilshire Blvd. The small firm was called Stem-Brenner and Co. and little did he know that he had found a home where he could learn the Securities Business from the security and tax-free benefits offered by Municipal Bonds.
In ’74, most of the bonds were bought by institutions and banks but with the tax rate among the highest in history. Chuck decided that he needed to educate wealthy people and their CPA’s of the benefits of Muni’s. Getting off to a fast start on the phone, he used his imagination to create a Municipal Bond seminar to attract wealthy people and Tax Preparers, including local CPA’s. He supposed that the reason more wealthy people didn’t buy Muni’s to lower their taxes was because most people didn’t know anything about them.
Chuck was right and for the next 4 years he was busy doing seminars, from San Jose to San Diego, and built a substantial clientele of wealthy investors. He not only sold bonds but, with some of his wealthier clients, actually underwrote some smaller special assessment bonds called, 1911 Bonds.
Thinking “Out of the Box” to Increase Profit and Lower Risk
As a creative person who likes to think “out of the box”, he searched for bonds that had defaulted to see if there was an opportunity for greater profit as well as Tax-Free income. His biggest find was the Ontario Motor Speedway bonds which, as revenue bonds, couldn’t make the timely payment required. But Chuck read the original offering and found that the bond security was the property upon which the Speedway was built. As Commercial Property, next to the 10 Freeway, he concluded that the property was very valuable and confirmed that with a call to a local real estate broker. So Chuck called his wealthy Clients and encouraged them to buy the defaulted bonds at 25% of face value and then foreclose. That began a 22 year career as a fixed income specialist with imagination.
Investment Advisor to the Stars and the Influential
Mr Salisbury’s clients have been Hollywood elites, sports stars, and one of his favorites, WWII hero Jimmy Doolittle. Chuck enjoyed visiting Jimmy in his sparse Santa Monica office. Charles was even invited to Princess Rita Boncompagni Ludovisi princesses’ daughter’s Cotillion and Coming Out Ball (pictured).